How to Price your New Product - Understanding Customer Value

Date: October 25, 07

Time:  Networking & Registration 6-6:45 pm; Presentation and Q&A 6:45 - 8:00 pm; Pizza and drinks.    

Location: MCNC Auditorium, 3021 Cornwallis Rd, Research Triangle Park (Durham), NC 27709.
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Do you deeply understand the value that your products & services bring to your customers? Do they?

Two simple questions, and key input to your pricing strategy. Yet, most firms cannot answer them with confidence and support their answers with data.  It gets even harder to answer this question early in new product development when all that is available is a product or service concept. Yet, this question is answerable in many markets in the concept stage of new product and service development.

This will be an evening of networking and learning with Jeff Dupuie, Managing Director of Oakstone Partners:

• Keys to understanding the value your products bring to your customers.

• How to quantify the information. 

• How to use customer value model approach to price new products.

Jeff will cover these issues using a case study in how a customer value model (CVM) was used to evaluate a series of new product /service offering concepts that offered the potential of breakthrough performance to customers.  The CVM proved to be a useful tool, and in this case, the right tool, to provide insight into which concept offered the most value to customers.  The goal of this case study is to provide an overview of the CVM tool and approach, and to demonstrate its use to pricing. 

About Jeff Dupuie: Jeff Dupuie is a Managing Director of OakStone Partners, a local management consulting firm.  He has over 15 years experience in management, consulting, and engineering roles. Prior to OakStone, Jeff served as a key member with BearingPoint's turn-around consulting unit.  Prior to that, he served as a Principal with PRTM's product commercialization unit, leading their Portfolio and Resource Management practices.  In industry, he has held commercialization and operations roles with The Ford Motor Company and with Motorola's Semiconductor Products Sector.  Jeff earned the Henry Ford Technology Award for outstanding technical achievement while at Ford. Jeff has a Ph.D. in Chemical Engineering and an MBA, both from the University of Michigan.

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*Notes:
- Student cards required at the event. Cannot be employed full-time - No refunds later than 72 hours before event start time
- Walk-ins accepted based on space availability. Payment methods: major credit cards, checks or cash

Questions? Send an e-mail to montie@montie.com

Note: Credit card charge will be to "Montie Design" as a service to our chapter."